Services
Digital Marketing
Let DiGiHUB 360 Manage Your Google Ads
We help businesses with Goole Ads (Formerly AdWords) management and other Pay Per Click (PPC) campaigns. We can review your existing campaign if you’re already running Google Ads campaigns or if you’re keen to get started, we can start from scratch and get a campaign up and running for you.
If you’re looking at this page you are most likely considering a Google Ads/AdWords Management service. Either that or trying to understand the difference between managing your own campaigns or using a digital agency.
Let Us Manage Your Google Ads - Save Time - Save Money - Save Resources
Frustrated with Managing Google Ads?
Optimisation
Your campaigns are not set and forget. Google is always implementing changes and your competition is always watching.
Tracking
Most businesses we know do not know how to track what works and what does not in Google Ads. This wastes hard earned money.
Training
Do you have as much time to stay up to date with how Google Ads works? This alone an be a full time job.
Just like any part of your business, whether you are self employed, SME or a Marketing Manager, you can’t be a jack of all. Google Ads seem simple enough but it really isn’t as simple as setting everything to automated and constantly increasing budgets.
Google Ads agency Vs In-House Management.
You can choose to manage your campaigns in house or you can employ an agency to look after your Google Ads. Hiring an agency saves costs as you do not need to hire someone full time in house for the task and you also gain the experience and skills of Google Ads managers that do this every day.
what you get
our Google Ads/PPC Management includes
[Reporting]
BASIC & ADVANCED
Standard or customised reporting of your ppc campaigns depending on your needs.
[Tracking]
TRACK YOUR CONVERSIONS
From first click to the phone call, form submission, online chat or email, we’ll track conversion points.
[Platforms]
multi-platform ads
[Support]
someone you can talk to
We are here to get your feedback and to answer any questions you might have about your campaign.
[Monitoring]
performance monitoring
From quality scores to landing page experiences. we will review optimise to reduce your cost per lead.
[Channels]
multiple channels
We know how to run efficient campaigns to get the best results
How to Get Started?
Reach out and talk to us first! Like you, we do not simply take on any client to work with as a partner of our business. In return, DiGiHUB360 is also boutique by design for this very purpose. Our clients are long term business partners for good reason.
If you are after a typical agency solution then get in touch anyway as we do collaborate with another strong digital agency and can help to work out what is best for you!
Business Needs & Google Ads Management
If you’re a sole trader or small business, like most things if you have the time or aptitude for it, you can most likely learn how to run and manage your own campaigns. Just like servicing a car or painting a house, even every day accounting, it is possible to learn these skills but to apply them on a daily basis and keep on top of it takes you away from getting on with what you do best. There’s plenty of courses or you can do it by trial and error.
While it’s not impossible to manage this and carry on your own business, most small traders we know struggle to find the time to do their work and get simple things done like accounting to allocate sufficient time to manage campaigns let alone look at their own website.
The Google Ads (AdWords) Management needs for a SME may be similar to to the needs of a small business, or could be substantially heftier depending on the service or product offerings and competition in the industry. The benefit of reaching the SME stage is having additional office staff to help with the administration of the business. This means that there might be potential to have someone in house manage campaigns without too much additional expense. If you have full time staff, this could be a part of their routine and the effective cost is time vs other work that needs to get done. The important thing here is to have someone who is savvy enough to manage these type of campaigns and who is familiar with online marketing principals or who has had experience managing campaigns. We have seen many who have said that they are good with computers but struggle to use simple chat features on the website.
Corporates often have an in house marketing team but the reality is no matter how good your marketing manager, they are more than likely either not as well versed with Google Ads or for those who are, generally do not have time to personally manage campaigns being busy co-ordinating all marketing channels and campaigns on a macro level.
Google Ads Management by a DiGiTAL Marketing Ageny
When you choose to let an agency manage Google Ads campaigns for you, you are relieving yourself and your staff of the need to keep watch over your campaigns. While you do not need to be looking at performance hourly or in some cases daily, campaigns are definitely not set and forget. Campaigns need to be monitored and decisions made how to best optimise along the way to get the best returns for our goals. Whether it be lead generation, getting that new customer phone calls, or types of enquiries you are looking for. A digital marketing agency will help you to analyze the data and push campaigns for optimal performance or give you recommendations which you would not be aware of.
There are benefits whether you choose to use a Digital Marketing agency for Google Ads management or whether you want to manage campaigns in house. We’re happy to have a chat to see whether management might suit your needs. There are circumstances where management may not work depending on expectations and level of commitment required on both sides. For example, some businesses may have the expectation that they would have someone managing their campaign 24/7 for a very small management fee. We all know the reality is that will not happen (not to say that campaigns can’t run all hours).
Need to know more? Ask us!
Frequently Asked Questions
The team at DiGiHUB 360 are experienced and successful Google Ads managers. We do not set and forget and get our hands dirty when it comes to managing campaigns. Constantly checking and optmising where needed and strategising. More than just understanding a platform, we have also worked with a range of businesses and have an understanding of many industries. Not only that, no two businesses are the same so we take the time to know your business to really become a part of the team. We are not just the PPC experts, we become your PPC expert.
We are proud to be a Google Partner. Being a Google Partner means that we are certified by Google to have passed certification exams (on an ongoing basis), are up to date with the latest in product knowledge (in a rapidly changing industry) and also meet other requirements imposed by Google to be called a Google Partner. It’s not like completing an online degree and saying you have a bachelors degree. It is something earned which requires constant work to keep.
The great thing with Google Ads is you choose your budget and how much you want to spend in advertising.
There’s couple of things to consider which we can give you guidance around:
- Your campaign goals and realistic advertising budget
As with advertising in general, how long is a piece of string? If your goal is to grow brand awareness then we can work to a budget to gain the most exposure and optimise accordingly but if what you’re after are phone calls, form submissions and client inquiries, then we need to consider and optimise campaigs and landing pages. We work with a range of budgets but one also has to be realistic about expectations from budgets. - Your Industry and Competition
In some industries clicks are not cheap. Gone are the days where clicks are dirt cheap across the board. We are seeing clicks of $15-50 per click in some industries for search advertising so if you said you wanted maximum brand exposure, a lead a day and had a budget of $500, with a daily budget available of $16 per day it would be unreasonable to think that you will get a job or sale from every click let alone an inquiry.
- Search Advertising
- Display Advertising
- Remarketing
- Google Shopping
- Social Media Advertising
Search advertising is when your ads appear in ‘search’ results when someone searches for your nominated keyword. For example, if you typed in ‘blue shoes’ search ads are the ads that appear on the results page of a search completed by a user.
Have you ever been to a website and suddenly you start seeing them everywhere? It’s not deja vu. It’s remarketing in action. We can use this form of marketing to keep your brand front of mind to your customers. We can even offer a promotion or an enticing offer to convert your visitor into a lead or ultimately a job or a sale!